Google Business Profile
Setup Checklist

Fill in what you can. Missing a few? We'll help you find them.

• Legal business name

  Exactly as registered.
• Public name to display

  How customers should see it on Google.
• Main phone number
• Website address
• Business email
• Year you opened

• Storefront address

  If customers visit you. Skip if you go to them.
• Cities & towns you serve

  If you travel to customers (home service, mobile).
• Show your address publicly?

  Yes for a storefront, no for a home-based business.

• Your main category

  e.g. Plumber, Med Spa, Gym. We'll refine it.
• List of services you offer
• Who you serve, in a sentence or two

  We turn this into your description.

• Regular weekly hours
• Holiday / special hours

  If different from normal.
• Booking or appointment link

  If you have one.
• Social profiles

  Facebook, Instagram, LinkedIn, YouTube.
• Anything special about you

  Veteran-owned, woman-owned, languages spoken, wheelchair access.

• Your logo

  Square, high-resolution. We can clean it up.
• Cover photo

  Or we design one on-brand for you.
• 5–10 real photos

  Storefront, team, and your work or results.

• Do you already have a Google Business Profile?

  Yes or no — either is fine.
• The Google account email to own it

  So the profile stays in your name, always.

Done for you. You don't lift a finger on any of this.

• Create or claim your profile
• Pick the best categories to rank for
• Write your name, description & services

  Plain language, built to get found.
• Set your hours, service area & attributes
• Connect your website, booking link & socials
• Link your profile to Google Search Console & Analytics
• Reply to your reviews & help you get more
• Post updates to keep your profile active
• Prep & size all your photos to Google's specs
• Track your calls, views & clicks

  You see it all in our mobile app.
• Keep your name, address & phone identical everywhere

Just 3 quick things. Google locks these to the business owner — so only you can.

• Verify the profile

  Google sends a code by postcard, phone, or video. A 2-minute step only you can complete.
• Approve our access

  Accept the Manager request we send, so we can do everything in Section 2.
• Add photos & answers

  Drop in the photos we prep for you and approve the questions & answers we write. Google blocks these from automation — a quick human step.